The Mondadori Group, Italy’s leading trade and educational book publisher and one of the main players in digital and social media, has acquired 58.84% of the share capital of Edilportale.com, a company operating internationally in the development of content, services and platforms for the architecture, design and construction markets.

The transaction – which values 100% of the target at €50 million in terms of enterprise value (based on an estimated average net financial position at closing of approximately +€3 million) and implies a consideration of €31.2 million for the 58.84% stake – is part of the broader strategy to strengthen the Mondadori Group’s presence in the digital media sector through the creation of Mondadori Digital. In particular, the Group has recently announced its objective to further enhance its portfolio of digital media assets and MarTech solutions, which have experienced significant and continuous growth in recent years.

Edilportale.com currently has more than 4 million registered users across its multilingual websites, 5.5 million followers on social media, and a catalogue featuring 3,500 design brands worldwide.

EQUITA acted as financial advisor to the transaction.

Founded in the early 2000s by four founding partners, who are still directors and managers of the company, Ferdinando Napoli (Chief Executive Officer), Marilde Longo, Vincenzo Maiorano and Maurizio Alfieri, Edilportale.com today employs a team of 160 professionals across editorial, marketing, sales, IT and operations.
The company offers design, architecture and construction firms a unique and specialized range of digital and MarTech solutions, including a multilingual online product catalogue, CRM systems and AI-based marketing intelligence tools. Edilportale.com also provides, on a global scale, the ability to purchase design products online through proprietary e-commerce solutions. These services have enabled the company to pursue a continuous growth path, making it one of the leading global players in this segment.

The Mondadori Group is Italy’s leading publisher, with a market-leading position in trade books and educational publishing, where it operates through prestigious publishing houses and editorial brands. The Group is also one of the main players in the retail sector, thanks to a network of over 500 bookstores across Italy, and Italy’s leading multimedia publisher, with a strong presence across the digital and social media landscape as well as in the magazine segment.