Gabriella Mazzei, founder and sole shareholder of Without Production, a Milan-based agency specialising in the concept development, production and execution of fashion shows and events for leading international luxury maisons, has sold the company to Platform6, an international group operating in the events and creative experiences sector.

With the addition of Without Production, Platform6 further broadens its offering, complementing its existing expertise in high-end events and immersive experiences, developed through Marcadé and Superbien, with specialist capabilities in fashion shows production. The group currently operates in Paris, New York, Shanghai, Dubai, Munich and Milan.

Without Production will continue to operate under its own identity and maintain its established client relationships, while benefiting from Platform6’s resources, international footprint and operational standards to accelerate its growth in Italy and abroad. As part of the transaction, Gabriella Mazzei will reinvest in the business, becoming a shareholder in Platform6. 

Without Production and Gabriella Mazzei were advised as financial advisor by the Mid Cap Advisory team of EQUITA, the Italian partner of Clairfield International, and by studio Cappelli Riolo Calderaro Crisostomo Del Din & Partners on the legal and tax aspects of the transaction.

“The addition of Without Production to our group reflects our ongoing commitment to excellence and creativity. It strengthens our presence in Italy while providing the Without Production team with an immediate platform to expand into markets where we already operate — Paris, Monaco, China, the Middle East and the United States. Our ambition is to bring together creative and operational talent within a group that keeps a human touch. We look forward to working alongside Gabriella and her team to establish Without Production as one of the industry’s leading fashion show producers. We warmly welcome Gabriella and the entire Without Production team,” said François Marcadé, President of Platform6.

“I am thrilled to embark on this new chapter for Without Production and for myself. Over the years, together with my team, we have developed a distinctive approach to the conception and execution of events and experiences. Today, we can put this expertise to work on new projects and in new markets, alongside partners who share our vision. This marks the beginning of a new chapter; I am extremely proud of this milestone and equally excited about what we will achieve together,” said Gabriella Mazzei, founder of Without Production.

Founded in 1999 by Gabriella Mazzei and headquartered in Milan, Without Production is one of Italy’s leading agencies specialising in the concept development, production and execution of fashion shows and events. Over the years, the company has established a strong reputation by combining creativity with production excellence, building a proven track record working alongside prestigious international luxury maisons and brands.
Without Production has produced fashion shows and events in Italy and abroad for clients including Ferrari, Prada, Gucci, Ferragamo and Louis Vuitton, establishing itself as a trusted partner for projects defined by the highest standards of creativity, organisation and production.

Platform6, a group majority-owned by SLAM V (“Sport, Luxury, Art, and Music”), an investment fund managed by the French private equity firm TRAIL, brings together highly specialized and complementary companies in the events, fashion, and luxury sectors.