Smartbox Group, a pioneer in the experience gift market, strengthens its position as market leader in Italy and Europe with the acquisition of Wish Days.

K Finance (Clairfield Italy) was financial advisor to Emozione3 (Wish Days), the legal part was followed by Studio Pedersoli e Associati. Smartbox Group was followed by PwC for the due diligence aspects and by White & Case for the legal part.

With this acquisition, Smartbox Group adds Emozione3, the second leading Italian brand in the gift box market, to its product portfolio. Emozione3 thus joins Smartbox Group's other leading brands in Europe: Smartbox, Bongo, Buyagift, La Vida Es Bella, Dakotabox and Cadeaubox.

This transaction will contribute to the strong growth of the group and its leadership in the experience gifting market in Europe.

Wish Days is an Italian company founded in 2006 in Verona, Italy, which initially focused on offering innovative incentive programs based on experience gifting. In 2009, Wish Days entered the B2C gift box market under the brand ´Emotion3´, where it rapidly experienced exponential growth to now represent one of the top two brands in the sector with a market share of more than 30 percent.

Smartbox Group is a world leader in the gift experience market and operates in 10 countries (France, Italy, Spain, Belgium, the United Kingdom, Switzerland, Sweden, Denmark, the Netherlands, and Germany) with 6 brands: Smartbox, Bongo, Buyagift, La Vida Es Bella, Cadeaubox, and Dakotabox. Smartbox Group sold more than 5 million experiential gifts in 2014 and achieved a turnover of 400 million euros. With the addition of Emotion3´s turnover of about 30 million euros, Smartbox Group will be able to surpass the 500 million euros consolidated turnover result in 2016.