Vam Investments, an Italian private equity firm, announces the launch of Gym Nation Italia, a new consolidation initiative in the fitness club sector. The project begins with the acquisition of the first 21 gyms from the Egosistema and Orange groups, with the goal of aggregating and strengthening the fitness club market in Italy.

The Italian fitness market, with more than 5 million monthly clients and an annual turnover of 3.1 billion euros, is highly fragmented, with over 5,000 operators, mostly small gyms or local chains. Gym Nation Italia aims to become a key player in this market by leveraging economies of scale, improving operational efficiency, and consolidating its geographic presence nationwide through strategic acquisitions and new openings.

Vam Investments was assisted by the Mid Cap Advisory team of EQUITA, the Italian partner of Clairfield International and by Finerre, for the legal aspects by DWF, for tax aspects by Molinari and for aspects of deal structuring by Legance.

Egosistema was assisted for legal aspects by Gitti and Partners and for tax aspects by Studio Spiniello. Orange was assisted for the legal aspects by PedersoliGattai.

To lead the project, Vam has assembled a team of industry experts, headed by Luca Sommaruga, formerly responsible for commercial and financial operations in Europe at Virgin Active. He will be joined by Francesco Iezzoni, CEO of Egosistema, who will take on the role of Group COO at Gym Nation Italia, Cesare Fornasero, CEO of Orange, who will oversee Business Development.

“With Gym Nation Italia, we intend to replicate the success of our previous consolidation initiatives, this time in the fitness sector, where we see exceptional growth potential and opportunities for the professionalization of the market,” said Marco Piana, CEO of Vam Investments. “Thanks to the experienced leadership of Luca Sommaruga, we are ready to transform Gym Nation Italia into an innovative network of fitness clubs, capable of meeting the diverse and increasingly demanding needs of customers.”

Luca Sommaruga, CEO of Gym Nation Italia, added: “I am excited to be part of this ambitious project. Gym Nation Italia will not only create a network of high-quality gyms with innovative services, but it will also work to offer a unique fitness experience. This is just the beginning of our journey to revolutionize the fitness club sector in Italy.”

Vam Investments is a private equity firm specializing in buyout transactions and strategic consolidations. It was founded by the combined expertise of Marco Piana (CEO), with extensive experience in private markets, and Francesco Trapani (Executive Chairman), whose entrepreneurial and managerial background enables the firm to operate with flexibility and a hands-on approach towards portfolio companies. Over the past five years, Vam Investments has invested approximately 430 million euros, supporting entrepreneurs and managers in leading companies within their respective sectors. The firm focuses on driving operational development, managing generational transitions, and executing additional acquisitions (add-ons) to create long-term value.
Currently, Vam Investments holds stakes in companies such as Gruppo Florence, ConformGest, Slam, Sicurezza&Ambiente, and Supermoney, among others.

Egosistema, with 11 centers and 26,000 members in key Italian cities such as Rome, Milan, and Bologna, stands out for its diversified approach, offering both mid-market options under the Palestre Italiane brand and premium services through the luxury Prime brand.

With 10 gyms and over 36,000 members, Orange confirms its position as the leading local operator in Turin, offering a flexible membership model that caters to the needs of workers, students, and residents.