EQUITA assisted GF Garden
As part of the strong growth of its activities in the Garden sector, EXEL Industries bought 100% of the company GF Garden from the Italian family group FISPA Srl.
Equita K Finance (member of Clairfield International and part of Equita Group) acted as financial advisor of FISPA Srl, Sutich Barbieri Sutich Studio Legale and Studio Morandi acted as legal and tax advisors.
Cornet Vincent Ségurel and Withersworldwide acted as legal advisors of EXEL Industries and KPMG performed the financial and tax due diligence.
Already present in garden equipment with the HOZELOCK, BERTHOUD and TRICOFLEX brands, the acquisition of GF Garden will strengthen the position of EXEL Industries on this market.
With significant market shares in the UK, France and Northern Europe, HOZELOCK will benefit from GF Garden’s strong presence in Italy, France, Southern Europe and Germany. Thus, this acquisition further strengthens the Group’s position in Southern Europe for its garden business.
The complementarity of geographical markets, coupled with obvious product synergies, allows EXEL Industries to gain further expertise in garden equipment with the combination of powerful complementary brands. Indeed, the strong identity of its products gives GF Garden a recognized reputation in its markets.
Thanks to its industrial efficiency, GF has been able to develop “Private Label” manufacturing and is becoming a real European alternative to products manufactured in Asia.